Sports betting operator Sportsbet.io tightens its relationship with the English Premier League this week as a substantial sponsorship deal is struck with Arsenal FC. In addition to joining Arsenal on several global marketing campaigns, Sportsbet.io will now be featured prominently on the club’s home Emirates Stadium. Further, the bookmaker will host routine promotions with the Arsenal brand, including free betting opportunities, merchandise, and training ground visits for Sportsbet.io players.
Sportsbet.io is an Estonia based bookmaker known for its technological innovations, specifically in the domain of cryptocurrency betting. A notable aspect of the partnership is a series of football training camps to be held for female players in Estonia, spreading the game beyond English borders.
Arsenal’s commercial director Peter Silverstone stated: “It’s been fantastic getting to know Sportsbet.io and learning about our shared spirit of innovation and the groundbreaking work they are doing in the fintech space. We are proud to partner with a market-leading company that are at the forefront of the innovation journey of the gaming industry.”
"We are very excited about our future together. We will work together and explore the different ways we can leverage our combined expertise and Arsenal’s huge global reach to set a new standard in delivering experiences and content to our fanbase and Sportsbet.io customers worldwide."
The three-year partnership deal will also invest effort into further social responsibility and protection measures for players and fans alike. Growing the space of crypto gaming will continue to be among Sportsbet.io’s top priorities.
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